GIVENCHY @ No. 28

     New Givenchy boutique opens at 28 rue du Faubourg Saint-Honoré in Paris. Store reflects the modern vision of Givenchy, designed by architect Jamie Fobert in collaboration with Riccardo Tisci, head designer of Givenchy collections. Fobert says, "Riccardo and I share a passion for contemporary art. From the beginning, our dialogue centered on an art-based approach to design".[1] 

The shop floor is divided into five pods, illustrating the Givenchy story and creating personal shopping spaces in which to display the clothing. The room sized boxes differ in design, featuring signature elements of Givenchy's history. One interior is decorated with the same white plaster moulding as is found in the couture salon on the Avenue George V, another in contrast, sculpted in grey plaster capturing the urban, functional tone of recent collections. 

"Together we experimented with materials, looking for surfaces and textures to alter perceptions and trigger memories that would be contemporary but emerge with a subtle romanticism" [2] Fobert is familiar to induvidual shopping environments, designing one of the six salons of Selfridges shoe room. Tisci admits, " I wanted the design to look as much as possible like an art gallery"[3] The, sometimes minimal space provides the perfect showcase to experience and appreciate Tisci's darkly romantic designs. But for the time being, a gallery is all this boutique can be to me, unfortunately. 

[1], [2], [3], Quotes from Givenchy New Boutique Press Release.

All photograps http://forums.thefashionspot.com/f81/shop-design-displays-5425-40.htm